Маленький экскурс в мир моды и мысли об этом...

Why does fashion exist?

Tastes differ. Different people like different things, work on different jobs. Different people have different lifestyle and have different hobbies. Variation can be noticed in each individual.

And what about fashion? Is it possible to argue about the preferences in fashion? Why not!

I would like to share the variation in my job. I am a designer of the youth clothing for recreation and sports. .The main product of my company is sport goods and clothing. My focus is clothing for young people leading an active lifestyle: surfing, beach sports and recreation and in general for those who love life in all its manifestations!

One has to keep pace with the time, and to be constantly aware of the latest innovations and new trends in the fashion world.

And then there is my question: why all this? Why does fashion exist?

Fashion is something we deal with everyday. Even people who say they don't care what they wear choose clothes every morning that say a lot about them and how they feel that day.

People use fashion to present themselves to the public eye. What we wear is an image of what we want the world to see. Fashion exists to provide information about ourselves, who we think we are and who we aspire to be. It defines our age, our sex, our occupation and often, our ethnicity. A man walks down the street in a business suit - and we gather information about him. A young girl wears a tank top and short pink skirt - and we form an impression of her.

Religious expression: Orthodox Jewish men wear long black suits and Islamic women cover every part of their body except their eyes. Identification and tradition: judges wear robes, people in the military wear uniforms, brides wear long white dresses. Fashion is big business. More people are involved in the buying, selling and production of clothing than any other business in the world. Everyday, millions of workers design, sew, glue, dye, and transport clothing to stores. Ads on buses, billboards and magazines give us ideas about what to wear, consciously, or subconsciously.

High fashion is the style of a small group of men and women with a certain taste and authority in the fashion world. Some of these expensive and often artistic fashions may triumph and become the fashion for the larger majority. Most stay on the runway. Popular fashions are close to impossible to trace. No one can tell how the short skirts and boots worn by teenagers in England in 1960 made it to the runways of Paris, or how blue jeans became so popular in the U.S., or how hip-hop made it from the streets of the Bronx to the Haute Couture fashion shows of London and Milan. It's easy to see what's popular by watching sit-coms on television: the bare mid-riffs and athletic clothes of 90210. Nobody really knows.

In conclusion, I quote the words of my mother who is fashionable women and prefers to do her clothes order rather than to buy. She always taught me fancy that a man is one who is either a step back or a step forward from the general flow of fashion. On my own I want to add that to be myself and wear something that suits you individually. In my opinion is the surest way.